Downtown Oakville Traffic Analysis: Q1 2024 Insights
In the first quarter of 2024, Downtown Oakville has seen a considerable volume of foot traffic, affirming its status as a key destination in the region. This blog provides a detailed overview of the observed traffic patterns and demographic data from January through March 2024.
Traffic Overview
The total visits recorded during this period amounted to 2,183,811, with a monthly average of 727,937 visits. Notably, the traffic peaked in March with 754,767 visits. This upward trend in visitor numbers suggests an increasing interest in the area's amenities and offerings.
Geographic and Demographic Insights
Visitors to Downtown Oakville typically travel an average distance of 20.4 km, indicating the area's regional appeal. The visitor demographic is characterized by a high average household income of $169,000. Significant portions of these visitors are from households with children (47%) and possess a university-level education. This demographic profile suggests that Downtown Oakville attracts a well-educated, family-oriented crowd with disposable income.
Traffic by Month
Monthly Traffic Analysis
Analyzing the monthly breakdown:
January: The year started with strong visitor numbers, establishing a baseline for understanding consumer behaviour early in the year. This increase was also aligned with consumer trends in Downtown BIAs across Ontario.
February: Visitor numbers remained robust, possibly influenced by additional seasonal promotions, such as International Women's Day. This winter has been unseasonably warm, which is another likely driver of traffic.
March: The month observed the highest foot traffic, which aligned with our art installation as well as a warmer temperatures.
Year over Year Comparison
Conclusion
The first quarter of 2024 demonstrated a positive trend in foot traffic to Downtown Oakville, with significant contributions from educated, affluent families. The data indicates that Downtown Oakville serves as a regional hub for a variety of activities and shopping experiences, attracting visitors from within a moderate travel radius. This analysis of Q1 traffic not only highlights the area's growing appeal but also its potential to sustain and grow this visitor base in the upcoming months.
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